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B.B.A

B.B.A

ABOUT THE COURSE:

BBA program (Management Study) emphasizes three main objectives for the students: first, on graduation, to prepare for meaningful responsibility immediately. Secondly, to advance themselves in the professional field by doing their master’s degree and thirdly, to build a foundation for a career in Management.

On completion of the degree, students will have gained an excellent foundation in leadership and management of organizations, and the financial analysis and measurement of performance.These skills provide opportunities for students to take up roles in industry, commercial organizations, banking and financial sectors, professional firms, consultancy organizations, etc.A management study is a vibrant discipline, where the students are updated about the information of the skills to be promoted with them to meet the business world with challenge and explore themselves for the future. As culture changes, so do the ways in which individuals work in organizations and interact with their communities.

This study includes learning of Languages, English, basic Accounting and Communication aspects of Business and Trade during their first 2 semesters of I year, with a learning of Mathematics, Computers and varied skills of Marketing, Taxation Principles and Procedures which are practically useful for Business and Trade during their II year of study, and the Research Methodology, various specialization subjects of Production, Human Resources, Finance and Marketing of goods and services during their Final year of study with a detailed practical project work, thus provides integration of different areas.

ELIGIBILITY:

A pass in Higher Secondary examination or equivalent thereto (Arts / Vocational group) of any combination of subjects.

DURATION OF THE COURSE:

The duration of the course is three years which includes six semesters with two semesters per year. Each semester has ninety working days followed by examinations at the end of each semester.The odd semesters shall consist of the period from June to November of each year and the even semester from December to April of each year.

ACADEMIC PROGRESSION:

The BBA program is a professional undergraduate course. It serves the needs of the bright young persons looking for a career education in business or profession. These students may have excellent academic record, high potential for success and strong motivation for achievement. They are a selected few, out of many candidates, carefully screened through a selection process, with a view to impart quality education, who have the aspiration and determination for success in life. This program develops the student’s intellectual ability, executive personality and managerial skills through an appropriate blending of business and general education.

These graduates have many options in future, regarding their higher studies nationally and globally.Professional Master’s degree of MBA would be the best suit for them with varies specialization or fields of management, which should be in the context of their abilities and personality.Finance is a good specialization, if they have strong numerical and analytical skills, while Marketing is ideal for those with strong interpersonal marketing skills with communication, who are open minded, comfortable with commercial awareness, and Human Resource is apt for those who have high potential with managerial skills of persons with different attitude, beliefs, values, skills, etc.The decision of specialization needs to be taken with care based on their ability, interest and skills.

CAREER PROGRESSION:

The BBA program (Management Study) prepares students for executive career in business and other organizations of various sectors like Manufacturing, Trading, Information Technology, etc.This degree is at many times referred to as the golden passport, since it gives its holder an edge in the job market by opening more doors of opportunity.The degree helps the graduates to fulfill potential for high earnings, augmented responsibility, superior commitment, sky-scraping leadership and greater personal development.The present decade has been labeled as the era of business administration graduates.This program assists the graduates in discerning and mounting the unique leadership qualities required for successfully managing business functions, an organizational unit or an enterprise with an objective to produce up-to-date, assertive and effective executives necessary for this current scenario.

This course is the most appropriate for those who have the obsession of new business of their own with objectives to dole out the society with good, commendable, exceptional products / services, as it provides the graduates all the techniques and inspirable case studies for their own business.

DATE OF COMMENCEMENT OF THE COURSE:

SHIFT I : 20-08-2009

UNIVERSITY RECOGNITION NO:

SHIFT I : A1/VPK/16/2009-2010/1203

DATE OF COMMENCEMENT OF THE COURSE:

SHIFT II : 04-06-2012

UNIVERSITY RECOGNITION NO:

SHIFT II : A1/FFJ/2012-2013/749

ABOUT THE DEPARTMENT

Bachelor of Business Administration (BBA) course was introduced during the academic year 2009-2010, with a Mission to generate young and energetic business aspirants to satisfy the emerging trends in the business world. Due to increasing demand, the department offered the course in two shifts: Shift I and Shift II in different timings.The course in Shift I and Shift II came into existence during the academic year 2009 - 2010 and 2012- 2013 respectively. The department has a well equipped library with sufficient textbooks, reference books and journals to meet the students’ requirement in the library. The department has qualified and dedicated team of faculty members who strive for the students’ excellence. In addition to academics, the students are also encouraged to take part in co-curricular activities and extra-curricular activities. The Department takes special effort to mold the students so as to equip them to meet the challenges in the business world.

Syllabus

YEAR/SEMESTER CATEGORY TITLE OF PAPER CREDITS
I YEAR / I SEMESTER PART-I LANGUAGE-I 3
- Part II Paper – I English - I 3
- Part III CORE MAJOR - I FINANCIAL ACCOUNTING 4
- CORE MAJOR - II PRINCIPLES OF MANAGEMENT 4
- CORE ALLIED – I MANAGERIAL ECONOMICS 5
- PART - IV NON-MAJOR ELECTIVE BASICS OF RETAIL MARKETING 2
- SOFT SKILL ESSENTIALS OF LANGUAGE AND COMMUNICATION 3
I year – II Semester Part I Paper - II Language - II 3
- Part II Paper – II English - II 3
- Paper – III CORE MAJOR - III BUSINESS COMMUNICATION 4
- CORE MAJOR - IV MANAGEMENT ACCOUNTING 4
- CORE ALLIED – II INTERNATIONAL TRADE 5
- PART - IV NON-MAJOR ELECTIVE BASICS OF BUSINESS INSURANCE 2
- Soft Skill ESSENTIALS OF SPOKEN AND PRESENTATION SKILLS 3
II year - III Semester CORE MAJOR - V FINANCIAL MANAGEMENT 4
- CORE MAJOR - VI ORGANISATIONAL BEHAVIOUR 4
- CORE MAJOR – VII COMPUTER APPLICATIONS IN BUSINESS 4
- CORE MAJOR – VIII MARKETING MANAGEMENT 4
- CORE ALLIED – III BUSINESS STATISTICS 4
- SOFT SKILL PERSONALITY ENRICHMENT 3
- ENVIRONMENTAL STUDIES (EXAMINATION WILL BE HELD IN SEMESTER IV) - -
II year - IV Semester Part III CORE MAJOR – IX BUSINESS TAXATION 4
- CORE MAJOR – XI FINANCIAL SERVICES 4
CORE MAJOR – XII MANAGEMENT INFORMATIONS SYSTEM 4
CORE ALLIED – IV OPERATIONS RESEARCH 4
- SOFT SKILL COMPUTING SKILLS 3
- - ENVIRONMENTAL STUDIES 2
III year -V Semester CORE MAJOR – XIII BUSINESS ETHICS & VALUES 4
- CORE MAJOR - XIV MARKETING RESEARCH 4
- CORE MAJOR – XV PRODUCTION MANAGEMENT 4
- CORE MAJOR – XVI MATERIAL MANAGEMENT 4
- Elective-I ENTREPRENEURIAL DEVELOPMENT 5
- - VALUE EDUCATION -
III year -VI Semester CORE MAJOR – XVII BUSINESS ENVIRONMENT 4
- CORE MAJOR - XVIII SERVICES MARKETING 4
- CORE MAJOR – XIX HUMAN RESOURCE MANAGEMENT 4
- Elective II CUSTOMER RELATIONSHIP MANAGEMENT 5
- Elective III PROJECT WORK 5
- EXTENSION ACTIVITIES 1

Faculty

Shift - I

Name: Dr. A. V. Radha

Qualification: M.B.A., M.Phil., NET, Ph.D.

Designation: Associate Professor & Head

Area of Interest: Human Resource Management

Name: Mrs. K. Amudha

Qualification: M.B.A., M.Phil.,

Designation: Assistant Professor

Area of Interest: Marketing & Human Resource

Name: Mrs. M. Jayasri

Qualification: M.B.A., M.Phil.,

Designation: Assistant Professor

Area of Interest: Finance & Human Resource

Name: Mrs. R. Rekha

Qualification: M.B.A., M.Phil., M.S.,

Designation: Assistant Professor

Area of Interest: HR & Marketing

Name: Ms. K. Neelima Kiran

Qualification: M.B.A., NET

Designation: Assistant Professor

Area of Interest: Finance & Marketing

Name: Mrs.J.MegilaCatherine Reeda

Qualification: M.B.A., M.Phil., SET

Designation: Assistant Professor

Area of Interest: HR & Marketing

Name: Mrs. R.C. Kumari Krishna

Qualification: M.B.A., M.Phil., NET

Designation: Assistant Professor

Area of Interest: Finance & Marketing

Shift - II

Name: Ms. M. Soundarya

Qualification: M.B.A., M.Phil.,

Designation: Associate Professor & Head

Area of Interest: Finance & HR

Name: Ms. P. K. Saranya

Qualification: M.B.A.,

Designation: Assistant Professor

Area of Interest: HR & Marketing

Name: Mrs. V. Padmalatha

Qualification: M.F.M., M.B.A., M.Phil., NET,

Designation: Assistant Professor

Area of Interest: Finance

Workshops, Fdp & Seminars

S.NO. Name Of The Staff Month & Year Geographic Level(National/International Title Institution
1. A.V. RADHA Oct., 2010 Participated in the Faculty Development Program Financial Markets St.Peter’s University, Chennai
2. A.V. RADHA Feb., 2012 Participated in a National Seminar Role of College Teachers in Enhancing Quality in Higher Education University of Madras
3. D. RAMARANI March’2008 Participated in UGC Sponsored Seminar Entrepreneurship Awareness Camp Sengamalathayaar Educational trust Women’s college,Mannargudi
4. R. Indira 1990 Participated in UGC Sponsored Seminar Business Management ADM College (W), Nagapattinam
5. R. Indira Feb ‘98 Presented a Paper in the National Seminar Venture Capital Financing in India University of Madras – School of Business & Management
6. R.Deepa Feb 2001 Participated in the National Symposium “A Decade of Returns” – A Critical Review M.O.P. Vaishnav College (W), Chennai
7. J. Megila Catherine Reeda May 2006 Participated in the Faculty Development Program Quality Improvement Vel Tech, Chennai
8. R. Indira February 2013 Participated in the Workshop Research Methodology and Statistical Tools Bhaktavatsalam Memorial College for Women, Chennai
9. A.V. RADHA/td> February 2013 Participated in the Workshop Research Methodology and Statistical Tools Bhaktavatsalam Memorial College for Women, Chennai
10. D. RAMARANI February 2013 Participated in the Workshop Research Methodology and Statistical Tools Bhaktavatsalam Memorial College for Women, Chennai
11. J. Megila Catherine Reeda February 2013 Participated in the Workshop Research Methodology and Statistical Tools Bhaktavatsalam Memorial College for Women, Chennai
12. K.A.Amudha February 2013 Participated in the Workshop Research Methodology and Statistical Tools Bhaktavatsalam Memorial College for Women, Chennai
13. T.Jayashree December, 2013 National Level Financial Modeling Indian Institute of Technology, Chennai
14. R. Indira Feb. 2014 National Level Classroom Strategies for Teaching Language and Literature in Colleges Bhaktavatsalam Memorial College, Chennai
15. A.V. Radha Feb. 2014 National Level Classroom Strategies for Teaching Language and Literature in Colleges Bhaktavatsalam Memorial College, Chennai
16. D. Ramarani Feb. 2014 National Level Classroom Strategies for Teaching Language and Literature in Colleges Bhaktavatsalam Memorial College, Chennai
17. Megila Catherine Reeda Feb. 2014 National Level Classroom Strategies for Teaching Language and Literature in Colleges Bhaktavatsalam Memorial College, Chennai
18. K. Amudha Feb. 2014 National Level Classroom Strategies for Teaching Language and Literature in Colleges Bhaktavatsalam Memorial College, Chennai
19. T. Jayashree Feb. 2014 National Level Classroom Strategies for Teaching Language and Literature in Colleges Bhaktavatsalam Memorial College, Chennai
20. G.S. Priya Feb. 2014 National Level Classroom Strategies for Teaching Language and Literature in Colleges Bhaktavatsalam Memorial College, Chennai

Shift II

S.NO. Name Of The Staff Month & Year Geographic Level(National/International Title Institution
1. A.RAJALAKSHMI 3rd and 4 th MARCH 2016 ISBN 978-93-81992-44-9 A study on motivational factors and its impact on women entrepreneurs in present scenario ICONNECT 2016
2. A.RAJALAKSHMI 3rd&4th MARCH 2015 ISBN:978-93-81992-77-7 A study on skill development programme for women entrepreneurs to overcome their challenges. Today publication
3. A.RAJALAKSHMI 6th&7th FEBURARY 2015 Workshop Workshop on AMOS BMC
4. A.RAJALAKSHMI 20th&21st FEBURARY 2014 Workshop Workshop on SPSS APPLICATIONS BMC
5. A.RAJALAKSHMI 6th&7th NOVEMBER 2014 2277-8160 Entrepreneurial role of women in the development of Indian economy GLOBAL JOURNAL FOR RESEARCH ANALYSIS
6. A.RAJALAKSHMI 10th&11th OCTOBER 2014 - Innovative approach to overcome the challenges faced by women entrepreneur in their business -
7. A.RAJALAKSHMI 4th APRIL 2014 2249-8672 A study on problems faced by women Entrepreneur in their business Archers&Elevators publishing house

Department Activities

Event Name: LIVE WEBINAR ON “SOFTWARE APPLICATION IN HR PRACTICES

  • DEPARTMENT NAME : BUSINESS ADMINISTRATION & PG HRM
  • DATE(DD/MM/YYYY) : 02/11/2021
  • NAME OF THE CHIEF GUEST : Dr. VASANTHA KOKILAM
  • DESIGNATION : CEO of Candle Fire Development Academy
  • After the presentation, Arduino kits were given to the students to execute various codings.
  • VENUE : Online Webinar

Event Name: A ROADMAP TO BECOME A SUCCESSFUL ENTREPRENEUR THROUGH GOVERNMENT FUNDING AND FACILITATION

  • DEPARTMENT NAME : BUSINESS ADMINISTRATION & PG HRM
  • DATE(DD/MM/YYYY) : 07/06/2020

Event Name: INDUSTRIAL VISIT – SRF LIMITED, Manali

  • DEPARTMENT NAME : BUSINESS ADMINISTRATION & PG HRM
  • DATE(DD/MM/YYYY) : 18/10/2019

The Department of Business Administration and PG HRM has organized an Industrial Visit on Friday, 18th, October 2019 to SRF Ltd, Manali., The Deputy Manager of SRF Limited Mr. Sandeep has given In-plant training to the students of PG HRM (30 No) at their factory site along with the two Faculty Members. ( Ms. K. Amudha and Ms. R. Rekha.)

The visit includes Polymerization, Spinning, Twisting and Weaving units. The detailed presentation was given by Mrs. Tina, HR Manager regarding HR policies and CSR activities of the organization. The visit was very useful to the students in understanding practical implementation of HR functions and policies.

Event Name: Inter- Collegiate Event entitled Adroit – 2K19

  • DEPARTMENT NAME : BUSINESS ADMINISTRATION & PG HRM
  • DATE(DD/MM/YYYY) : 18/10/2019
  • NAME OF THE CHIEF GUEST : Media Fame Mr.Charuprabha Sunder,
  • DESIGNATION : Editor and Writer
  • VENUE : Auditorium

Inter- Collegiate Event entitled Adroit – 2K19 was organized on 6th February, 2019 in the college Auditorium. The Principal Dr. C.N.Eswari has given welcome address. Mrs.R.Indira, Convenor, Adroit 2K19 has highlighted the event details. Dr.S.P.Rajagopalan, Secretary of the college has delivered special address. Media Fame Mr.Charuprabha Sunder, Editor & Writer has given inaugural address. He has shared his rich experience as a successful journalist and advised the student community to excel in their practical life by hunting knowledge through selective reading. The event was well received by 15 city colleges. The overall championship was bagged by M.O.P. Vaishnav College for Women, Chennai.

EVENT NAME : TWO DAY NATIONAL CONFERENCE ON “SUCCESS THROUGH SYNERGY – NCSTS 2018”

  • DEPARTMENT NAME : BUSINESS ADMINISTRATION & PG HRM
  • DATE(DD/MM/YYYY) : 02/02/2018 & 03/02/2018
  • NAME OF THE CHIEF GUEST : Dr.M.Thenmozhi
  • DESIGNATION : Professor – Finance, Department of Management studies, Indian Institute of Technology, Chennai
  • VENUE : Auditorium

The chief guest has highlighted the importance of ‘SYNERGY’ in all walks of our life and has emphasized the role of self-skill co-ordination, a key to success. The proceeding of the conference was released by the dignitaries. Session I (HR ) - Dr.R.Gayathri, Professor & Head, Department of Management Studies, St.Peter’s University, Chennai. The keynote address was given by her on Team building and effective leadership. Session - II (EDP) - Mr.M.Sivalingam, Joint Director, MSME. He spoke on women empowerment through Entrepreneurial skill and have enlisted the opportunities available for budding entrepreneurs. Session - III - Mr.Chandu Nair, Co-founder, Scope E-Knowledge centre member, Chennai Angels. He gave a very practical talk on connection of marketing with all walks of life. It was a very lively session with real life examples. Session - IV - Dr. P.T.Giridharan, Joint Director and Regional Head, ICAI, Southern region, Chennai. He enlighted the audience with his rich experience and knowledge on managing finance .

EVENTS FOR THE YEAR 2017-18

  • EVENT NAME : INDUSTRIAL VISIT
  • DEPARTMENT NAME : BUSINESS ADMINISTRATION & PG HRM
  • DATE(DD/MM/YYYY) : 27/10/2017
  • DESIGNATION : Professor – Finance, Department of Management studies, Indian Institute of Technology, Chennai
  • NAME OF THE PLACE : FLEXTRONICS Technologies Private Ltd.(Manufacturer of Electronic products), SIPCOT Industrial Estate, Sriperumbudur

The chief guest has highlighted the importance of ‘SYNERGY’ in all walks of our life and has emphasized the role of self-skill co-ordination, a key to success. The proceeding of the conference was released by the dignitaries. Session I (HR ) - Dr.R.Gayathri, Professor & Head, Department of Management Studies, St.Peter’s University, Chennai. The keynote address was given by her on Team building and effective leadership. Session - II (EDP) - Mr.M.Sivalingam, Joint Director, MSME. He spoke on women empowerment through Entrepreneurial skill and have enlisted the opportunities available for budding entrepreneurs. Session - III - Mr.Chandu Nair, Co-founder, Scope E-Knowledge centre member, Chennai Angels. He gave a very practical talk on connection of marketing with all walks of life. It was a very lively session with real life examples. Session - IV - Dr. P.T.Giridharan, Joint Director and Regional Head, ICAI, Southern region, Chennai. He enlighted the audience with his rich experience and knowledge on managing finance .PG students of HRM and final year UG (BBA) 30 in number were taken to FLEXTRONICS Technologies Private Ltd.(Manufacturer of Electronic products), SIPCOT Industrial Estate, Sriperumbudur for Industrial visit. The students have gained practical knowledge on Production, Marketing and Operation Management, as they have attended orientation and hands on training. The students were accompanied by the faculty members Mrs.S.Sharmila and Ms.S.Saranya.

  • EVENT NAME : INTERACTIVE SESSION
  • DEPARTMENT NAME : BUSINESS ADMINISTRATION & PG HRM
  • DATE(DD/MM/YYYY) : 29/01/2018
  • NAME OF THE CHIEF GUEST : Mrs.J.Jayasathya
  • DESIGNATION : Assistant Director, National Productivity Council.
  • VENUE : National Productivity Council, Chennai

Final year Students from Department of Business Administration (both Shift I and II) have attended an Interactive Session at National Productivity Council, Ambattur, Chennai-50 on the topic Disruptive Innovation presented by Mrs.J.Jayasathya, Assistant Director, National Productivity Council. The session was thought provoking and fruitful, felt by the students those who have attended. The students were accompanied by the faculty members - Dr.P.Jegatheeswari and Mrs.S.Rajalakshmi.

Event Name: Industrial Visit to M/s. Hatsun Agro Products Ltd., Kanchipuram

  • DEPARTMENT NAME : BUSINESS ADMINISTRATION & PG HRM
  • DATE(DD/MM/YYYY) : September 2016

Event Name: Two Day Workshop on Entrepreneurial skill in association with IIM, Calcutta

  • DEPARTMENT NAME : BUSINESS ADMINISTRATION & PG HRM
  • DATE(DD/MM/YYYY) : June 2016

Two Day Workshop on Entrepreneurial skill in association with IIM, Calcutta was held on June 2016. The selected meritorious Candidates (5 No) were shortlisted to attend the event “CARPEDIUM” at IIM, Calcutta, scheduled on 29th January 2017.

Lab Technician

Name: Ms.Sandhya Devi

Qualification: B.Sc., DMLT

Designation: Assistant Professor & Head

Area of Interest: Microbiology

Paper Presentation

ACADEMIC YEAR: 2010-2013

A.V.RADHA

Oct 2010 - Presented a paper in the National Conference on Branding the Brand Stultifies to Intrigues - The Role of Brand in FMCG Sector - St.Peter’s University, Chennai - 978-93-80508-01-6.

Feb,2012 - Presented a paper in the State Level Seminar on Nurturing Economic Development through Corporate Social Responsibility - A Study on the CSR Ratings of the Companies of Various Sectors, Regional Office being situated at Chennai - Shri Krishnaswamy College for Women, Chennai - 978-93-81195-11-6.

March 2012 - Presented a paper in the National Conference on Challenges in Business Practices - Managerial Grid of IT Companies’ Team Leaders, with special reference to Chennai - Bhaktavatsalam Memorial College for Women, Chennai - 978-93-81430-42-2.

March 2013 - Presented a paper in the National Conference on “Service Sector An Analysis” - An Analysis on the Usage of Online Banking Services with Special Reference to Chennai City - Bharath College, Thanjavur.

March 2013 - State Level Seminar - Marketing Before and After MNC’s in India - National College, Trichy - 9789381521236

ACADEMIC YEAR: 2012

Mrs.R.INDIRA

March 2012 - Presented a paper in the National Conference on Challenges in Business Practices - Six Sigma in HR Practices - Bhaktavatsalam Memorial College for Women, Chennai - 978-93-81430-42-2.

ACADEMIC YEAR: 2012-2013

D.RAMARANI

March 2012 - Presented a paper in the National Conference on Challenges in Business Practices - Corporate Social Activities of Nissan Motor India Pvt. Ltd.- Bhaktavatsalam Memorial College for Women, Chennai - 978-93-81430-42-2.

March 2013 - State Level Seminar - Marketing Before and After MNC’s in India - National College, Trichy - 9789381521236.

ACADEMIC YEAR: 2012

J.Megila Catherine Reeda

March 2012 - Presented a paper in the National Conference on Challenges in Business Practices - Indian Mutual Funds A Comparative Study - Bhaktavatsalam Memorial College for Women, Chennai - 978-93-81430-42-2.

ACADEMIC YEAR: 2014

T. JAYASHREE

March 2014 - National - Trading Strategies and Innovative Stock Market Techniques - Sri Ramakrishna Engineering College, Coimbatore.

Publications

ACADEMIC YEAR: 2013

S.NO. Author Month & Year of Publication Title of the Research Article/Book/Book Review/ Magazine Article Name of the publication ISSN
1. A.V.Radha March 2013 An Analysis on the Usage of Online Banking Services with Special Reference to Chennai City Research Explorer (International Research Journal on Multidisciplinary), 5(2), pg 8-9 ISSN: 2250-1940 for Women
2. A.V. RADHA March 2013 “Maniyosai – A Successful Self Help Group: A Study” Jazym Publications 9789381521236
3. D. RAMARANI March 2013 A“Success of New Product Development: Demanding effort in Indian Industry” Jazym Publications 9789381521236
4. T. JAYASHREE Sept. 2012 “Adoption of Internet Banking Services: A Study on Perception of Users & Non-Users - Sakthi Mariamman Engineering College, Thandalam

Academic Ahievements

Academic proficiency prizes are awarded to students who top the subject papers, in each semester. Over all topper prize is bagged by the student who has the highest percentage in the department, during her period of study.

Name of the candidate: MAHALAKSHMI.S

Batch: 2009-2012

Name of the candidate: SARANYA.P.K

Batch: 2010-2013

Name of the candidate: YUVARANI.N

Batch: 2011-2014

Name of the candidate: SAPNA KUMARI

Batch: 2012-2015

Name of the candidate: MONIKA.V

Batch: 2013-2016

Name of the candidate: SHARUMATHY.M

Batch: 2014-2017

Name of the candidate: PADMAVATHY.R

Batch: 2015-2018

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