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B.Com. General

B.Com. General

ABOUT THE COURSE

The Department of Commerce was established in the year 1993 to facilitate education for Women in rural area. The course imparts high quality education in the areas such as Finance, Accounting, Marketing, Banking, Human resource, Computer applications, Insurance and Taxation. It provides training and guidance to the students to meet the challenges in high positions like Managers, Accountant and company secretaries in Domestic and International Organizations.

The course helps the students to get wide knowledge about the recent developments in functional areas of Commerce and Industry. It also helps the students to learn self discipline and become a good citizen of the nation.

A pass in Higher Secondary examination or equivalent thereto (Arts / Vocational group) of any combination of subjects.

DURATION OF THE COURSE

Candidates for admission to the first year of the Degree of Bachelor of commerce courses, BBA and B.Sc. Information systems management shall be required to have passed the higher secondary examinations(Academic or Vocational stream) conducted by the Government of Tamil Nadu or an Examination accepted as equivalent thereof by the Syndicate of the University of Madras.

ACADEMIC PROGRESSION

The students imbibe a wide knowledge in the fields of which enhances the confidence levels within students. The students are also encouraged to take part in curricular, co- curricular and extracurricular activities which shapes them in their overall development. The candidates after obtaining Bachelors degree in Commerce can undergo the following courses for higher education.

Date of Commencement of the Course

SHIFT I : 24th January 1994.

University Recognition no.

SHIFT I : A1/V/1993-1994/101.

Date of Commencement of the Course

SHIFT II : 7th January 1998.

University Recognition no.

SHIFT II : A1/G3/1997-1998/85.

About the Department

Our College has a team of highly qualified, experienced and skilled faculty members with the dedication to convert young students in to knowledgeable professionals having the required skills to avail appropriate and prosperous jobs in the corporate, research and teaching spheres. The faculty members not only respect the conventional methodologies of educating students in the field, but also stretch their limits to innovate effective methodologies that would impart hands on experiences in the practical aspects of their education.Due to increasing demand, the department offered the course in two shifts: Shift I and Shift II in different timings. The course in Shift I and Shift II came into existence during the academic year 1994-1995 and 1998 - 1999 respectively.

Syllabus

YEAR/SEMESTER CATEGORY TITLE OF PAPER CREDITS
I Year / I Semester - Language Paper I 3
- - Communication English I 3
- Core-1 Financial Accounting 4
- Core-2 Business Communication 4
- Allied I Business Economics 5
- - Non Tamil Students: Basic
Tamil / Advanced Tamil
Tamil Students: Non Major Elective
2
- - Soft Skill Paper: English for Commerce and Management 4
I year / II Semester - Language Paper II 3
- - English Paper II 3
- Core-3 Advanced Financial Accounting 4
- Core-4 Principles of Management 4
- Allied II Indian Economy 5
- Non Tamil Students: Basic
Tamil / Advanced Tamil
Tamil Students: Non Major Elective
2
- - Soft Skills 3
II year / III Semester Core-5 Corporate Accounting 4
- Core-6 Business Law 4
- Core-7 Banking Theory Law & Practice 4
- Core-8 Marketing 4
- Allied III Business Statistics 5
- Soft Skills 3
II Year / IV Semester Core-9 Advanced Corporate Accounting 4
- Core-10 Company Law 4
Core-11 Financial Services 4
Core-12 Indirect Taxation 4
- Allied IV Elements of Operation Research 5
- - Environmental Studies 2
- - Soft Skills 3
III year / V Semester Core-13 Elements of Cost Acconting 4
- Core-14 Practical Auditing 4
- Core-15 Logistics and Supply Chain Management 4
- Core-16 Financial Management 4
- Elective I Income Tax Law & Practices -I 5
- - Value Education 2
III year / VI Semester Core-17 Advanced Cost Accounting 4
- Core-18 Management Accounting 4
- Core-19 Entrepreneurial Development 4
- Elective II Income Tax Law & Practice – II 5
- Elective III Human Resources Management 5
- - Extensions Activities 1

Faculty

Shift - I

Name: Dr K. Abirami Devi

Qualification: M Com., M.Phil., PhD., CFA

Designation: Head of the Department & Assistant Professor

Area of Interest: Financial Management, Management Accounting &
Business Law

Name: DR.S. Chandra Vathana Nila

Qualification: M.Com,M.Phil,
Ph.D,NET

Designation: Associate Professor

Area of Interest: Marketing, Financial Management

Name: Ms. S. Loganayagi

Qualification: M.Com, M.Phil,
MBA, SET

Designation: Assistant Professor

Area of Interest: Accounting and
Finance

Name: Dr. C. Lavanya

Qualification: M.A, M.Phil, Ph.D

Designation: Assistant Professor

Area of Interest: Business Economics, Indian Economics,
Managerial Economics

Name: Mrs .K.Muthulakshmi

Qualification: M.Com, M.Phil, NET, SET

Designation: Assistant Professor

Area of Interest: Entrepreneurial development, Business Statistics and Operations Research

Name: Mrs. P. Bhuvanehswari

Qualification: M.Com., M.Phil.,SET

Designation: Assistant Professor

Area of Interest: Financial Accounting, Financial Management

Name: Mrs.N.Kousalya

Qualification: M.Com, M.Phil, SET

Designation: Assistant Professor

Area of Interest: Cost Accounting and Management Accounting

Name: Mrs.A.Aneez Fathima

Qualification: M.Com, M.Phil

Designation: Assistant Professor

Area of Interest: Corporate accounting, Auditing

Name: Mrs.A.Usha Mary

Qualification: M.Com., M.Phil.,

Designation: Assistant Professor

Area of Interest: Entrepreneurial Development, Marketing

Name: Mrs.B.J.Jayasree

Qualification: MCS, M.Phil(Commerce)

Designation: Assistant Professor

Area of Interest: Financial Accounting, Banking

Name: Mrs .S.Shayena

Qualification: M.Com, M.Phil,

Designation: Assistant Professor

Area of Interest: Management Accounting, Banking Theory Law and Practice.

Name: Mrs.R.Jayasree

Qualification: M.Com, M.Phil,

Designation: Assistant Professor

Area of Interest: Marketing and corporate Accounting

Shift - II

Name: Mrs.M.Parvathy

Qualification: M.Com,M.Phil,B.Ed

Designation: Assistant Professor

Area of Interest: Corporate accounting, Entrepreneurial Development

Name: Mrs.M.Anusree Ravindran

Qualification: M.Com., M.Phil.,

Designation: Assistant Professor

Area of Interest: Income tax,
Marketing

Name: Ms. R. Rajeshwari

Qualification: MBA, M.Com

Designation: Assistant Professor

Area of Interest: Financial Management, Human Resource Management

Name: Mrs.D.Jansi

Qualification: M.Com, M.Phil,

Designation: Assistant Professor

Area of Interest: Marketing and corporate Accounting

Name: Ms.V.Priya

Qualification: M.Com, M.Phil,

Designation: Assistant Professor

Area of Interest: Marketing and Financial Accounting

Workshops, Fdp & Seminars

S.NO. Name Of The Staff Month & Year Geographic Level Title Institution
1. A.R. Sudhamani 18th September 2003 National Seminar “Convergence and Challenges in Information Technology” Sri Ramakrishna College of Arts and Science for Women, Coimbatore
2. A.R. Sudhamani 28th March 2004 National Seminar Seminar on Value Education Sri Ramalinga Sowdambigai College, Coimbatore
3. A.R. Sudhamani 1st September 2012 National Level Workshop “Corporate Governance” D B Jain College
4. A.R. Sudhamani 29th and 30th November 2012 National Level Workshop National Workshop for Research Methodology and Green Technology Pondicherry University
5. Easwari G.P. - National Level Workshop Workshop on SSPS package D.B. Jain College
6. Easwari G.P. August 2010 National level seminar Development and Impact of Indian Capital Markets Madurai Sivakasi Nadar`s Pioneer Meenakshi women`s college , Madurai
7. G.Sumathi 2nd November 2001 to 28th November 2001 - Orientation Course at Pondicherry University Academic Staff College
8. G.Sumathi 17th December 2009 & 18th December 2009. workshop Application of Statistical Tools and Techniques for Researchers University of Madras
9. G.Sumathi 18th and 19th September,2009 - Interaction Programme for Ph.D Scholars at Pondicherry University on Research Methodology. Academic Staff College
10. G.Sumathi 16th December, 2011 International Symposium “Efficiency of Indian Capital Markets-BSE/NSC”. D.B. Jain College
11. G.Sumathi 18th and 19th September,2009 - Interaction Programme for Ph.D Scholars at Pondicherry University on Research Methodology. Academic Staff College
12. S.Meena 1st and 8th September 2012 workshop “The Application of Software package for Data Analysis in commerce” Dept. of Commerce, University of Madras.
13. S.Meena 17.12. 2009 & 18.12.2009 workshop Application of Statistical Tools and Techniques for Researcher University of Madras
14. S.Meena 30.9. 2010 - 1.10. 2010 National Interaction Programme UGC Sponsored National Interaction Programme for Research Scholars Pondicherry University
15. S.Meena 30th January 2010 International Business Ethics conferences in association with FICCI BEACON ’10 “Soaring through Sustainability “ LIBA’S -
16. S.Meena 4.7.2007 – 24.7.2007 UGC sponsored Refresher Course UGC sponsored Refresher Course UGC Academic staff College University of Madras
17. K. Indhumathi 1st September 2012 Work Shop “Corporate Governance” Institute of Company Secretaries of India
18. K. Indhumathi 1st September 2012 Work Shop statistical Data analysis by using SPSS Dhanraj Baid Jain College
19. Mrs. G. Sumathi Feb 15 -16, 2013 National Workshop Research Methodology and Statistical Tools Bhaktavatsalam Memorial College for Women, Chennai
20. Mrs. A. R. Sudhamani Feb 15 -16, 2013 National Workshop Research Methodology and Statistical Tools Bhaktavatsalam Memorial College for Women, Chennai
21. Mrs. S. Meena Feb 15 -16, 2013 National Workshop Research Methodology and Statistical Tools Bhaktavatsalam Memorial College for Women, Chennai
22. Mrs. K. Indumathi Feb 15 -16, 2013 National Workshop Research Methodology and Statistical Tools Bhaktavatsalam Memorial College for Women, Chennai
23. Mrs. G. P. Easwari Feb 15 -16, 2013 National Workshop Research Methodology and Statistical Tools Bhaktavatsalam Memorial College for Women, Chennai
24. Mrs. E. Charumathy Feb 15 -16, 2013 National Workshop Research Methodology and Statistical Tools Bhaktavatsalam Memorial College for Women, Chennai
25. Mrs. S. Loganayagi Feb 15 -16, 2013 National Workshop Research Methodology and Statistical Tools Bhaktavatsalam Memorial College for Women, Chennai
26. Dr. C. Lavanya Feb 15 -16, 2013 National Workshop Research Methodology and Statistical Tools Bhaktavatsalam Memorial College for Women, Chennai
27. Mrs. J. Angel Beula Gracy Feb 15 -16, 2013 National Workshop Research Methodology and Statistical Tools Bhaktavatsalam Memorial College for Women, Chennai
28. Ms. R. Prema Feb 15 -16, 2013 National Workshop Research Methodology and Statistical Tools Bhaktavatsalam Memorial College for Women, Chennai
29. Mrs. J. Lavanya Feb 15 -16, 2013 National Workshop Research Methodology and Statistical Tools Bhaktavatsalam Memorial College for Women, Chennai

Shift II

S.NO. Name Of The Staff Month & Year Geographic Level Title Institution
1. A.Rajalakshmi 3rd and 4 th MARCH 2016 ISBN 978-93-81992-44-9 A study on motivational factors and its impact on women entrepreneurs in present scenario ICONNECT 2016
2. A.Rajalakshmi 3rd&4th MARCH 2015 ISBN:978-93-81992-77-7 A study on skill development programme for women entrepreneurs to overcome their challenges. Today publication
3. A.Rajalakshmi 6th&7th FEBURARY 2015 Workshop Workshop on AMOS BMC
4. A.Rajalakshmi 20th&21st FEBURARY 2014 Workshop Workshop on SPSS APPLICATIONS BMC
5. A.Rajalakshmi 6th&7th NOVEMBER 2014 2277-8160 Entrepreneurial role of women in the development of Indian economy GLOBAL JOURNAL FOR RESEARCH ANALYSIS
6. A.Rajalakshmi 10th&11th OCTOBER 2014 - Innovative approach to overcome the challenges faced by women entrepreneur in their business -
7. A.Rajalakshmi 4th APRIL 2014 2249-8672 A study on problems faced by women Entrepreneur in their business Archers&Elevators publishing house
8. Dr.K.R. Dhanalakshmi Feb 15 -16, 2013 National Workshop Research Methodology and Statistical Tools Bhaktavatsalam Memorial College for Women, Chennai
9. Dr.U.Kavitha Feb 15 -16, 2013 National Workshop Research Methodology and Statistical Tools Bhaktavatsalam Memorial College for Women, Chennai
10. Ms.G.Hemamalini Feb 15 -16, 2013 National Workshop Research Methodology and Statistical Tools Bhaktavatsalam Memorial College for Women, Chennai
11. Ms N.Yuvaneswari Feb 15 -16, 2013 National Workshop Research Methodology and Statistical Tools Bhaktavatsalam Memorial College for Women, Chennai
12. Ms.S.Visalakshi Feb 15 -16, 2013 National Workshop Research Methodology and Statistical Tools Bhaktavatsalam Memorial College for Women, Chennai
13. Ms.P.Sreedevi Feb 15 -16, 2013 National Workshop Research Methodology and Statistical Tools Bhaktavatsalam Memorial College for Women, Chennai
14. Dr..M.O. Rajalakshmi Feb 15 -16, 2013 National Workshop Research Methodology and Statistical Tools Bhaktavatsalam Memorial College for Women, Chennai
15. Ms.V.Renuka Feb 15 -16, 2013 National Workshop Research Methodology and Statistical Tools Bhaktavatsalam Memorial College for Women, Chennai
16. Ms.Chelam Cherla Lavanya Feb 15 -16, 2013 National Workshop Research Methodology and Statistical Tools Bhaktavatsalam Memorial College for Women, Chennai

Department Activities

EVENT 1

PG & Research Department of Commerce conducted an Online E-Quiz on 30th May, 2020, enabling student to recollect the subject knowledge during the lock-down period. Twenty five objective questions related to financial services were framed in google form and it was circulated to students. 100 participants filled them and got E-certificates.

EVENT 2

A National level webinar on RESEARCH METHODOLOGY was organized by PG & Research Department of Commerce on 11th June, 2020. Dr. S. Ramachandra Murthy Director, ( Research & Development ) St. Peter's University, Avadi, Chennai was the resource person of the program. He explicitly described the various technologies and tools applied in Research Methodology and given an in-sight view of the report writing techniques. Very good feedbacks were received from the participants and they were provided with an e-certificate for participation.

Event 3

PG & Research Department of Commerce organized an International Webinar on “Strategic Approach to Overcome COVID-19 in Marketing Environment” on 13th June, 2020. The resource person was Mr. K. Venkatapathy Senior General Manager, WABCO Compressor Manufacturing Company,North Charleston South Carolina, United States of America. He had narrated the prevailing situations of marketing environment during the COVID period and also enacted the opportunities upcoming in the commerce arena. Participants from various colleges actively participated and received e-certificates.

EVENT 4

A National level webinar on “FUTURE PROSPECTS IN STOCK MARKET” was organized by PG & Research Department of Commerce on 17th June, 2020. Mr. Arul kumaran, Trading coach (shares & commodity ), soft skill Trainer was the resource person of the program. He gave a clear presentation on stock markets and also highlighted the future growth of the market. PG students and UG final year students were participated. Very good feedback were received from the participants and they were provided with an e-certificate for participation.

EVENT 5

PG & Research Department of Commerce organized an National Webinar on “AN ENTREPRENEUR AFTER COVID 19 –AN OPPORTUNITY” on 16th June, 2020. The resource person was Mr.G.PRITHIVIRAJAN , Managing Director, Nalanda Softskill, Bulwark Investment Consultancies (P) Ltd. He had narrated the prevailing situations of marketing environment during the COVID period and also enacted the opportunities upcoming in the commerce arena. Participants from various colleges actively participated and received e-certificates.

EVENT 6

A National level webinar on “IMPACT OF TDS DUE TO COVID-19” was organized by PG & Research Department of Commerce on 20th June, 2020. Mr.N.S.BADRI NARAYANAN ,CA, ACA, MFM, Director MNC was the resource person of the program. He gave a clear presentation on tax deductions at various sources. PG students and UG final year students were participated. Very good feedback were received from the participants and they were provided with an e-certificate for participation.

International conference

Impact of emotional intelligence of trainers on their training outcome a study of special reference to trainers in Chennai – Dr. K.R Dhanalakshmi & Dr. Porkodi

Factors influencing customers buying behavior in mobile marketing –Mr. J. Solomon Thangadurai

A study on work family conflict among women nurse in Chennai hospital – Mis A.R Nithiya.

  • The 2016 International conference by the PG & Research Department of commerce which was held on 3rd and 4th of March is all about “iconnect” “International conference on native economy commerce and trade “. This conference as we proudly say was a grand success and it paved way for many more ahead. It was a two days conference. We received nearly 120 papers in which 6 papers from International Universities and Colleges. Almost 60% of the papers were presented by the Research Scholars in person.
  • The inaugural was kicked off by 9.30 in the morning by the arrival of our esteemed Chief Guest Mr.CA.V.Murali, President, all India Institute of CA & Mr.S.Gurusamy, Head of the Department, Commerce, University of Madras. It was a remarkable one. There were five sessions chaired by esteemed academician’s viz., Dr.M.Ranganatham for Finance, Dr.Sakthivel Annamalai Manickam for marketing, Dr.R. Rangarajan for Entrepreneurial development, Dr.R.Thenmozhi for Human Resource Management and Dr.SM. Mohammed Ismail for Banking. All the sessions were easy street. It was very useful and productive to many of the Research person, faculties and students
  • The valedictory on the evening of second day upheld by Mr.Balaji K Moorthy VP, Marketing Ramco Cements India Ltd., as the chief guest and our beloved secretary sir Dr. S.P.Rajagopalan as a jewel to the crown and summed up all the credentials pertaining to the conference. It all concluded with a profound vote of thanks.
  • EVENT NAME : International Conference on Contemporary
  • DEPARTMENT NAME : PG & Research Department of Commerce
  • DATE(DD/MM/YYYY) : 10Th & 11th August 2017

NAME OF THE CHIEF GUEST & DESIGNATION :

  • Mr. T.N. Manoharan, Chairman, Canara Bank
  • Dr. S.Gurusamy, Prof. & Head Department of Commerce, University of Madras
  • Dr.D. Amarchand, Former Prof. & Head Department of Commerce, University of Madras
  • EVENT NAME : International Conference on Contemporary
  • DEPARTMENT NAME : PG & Research Department of Commerce
  • DATE(DD/MM/YYYY) : 10Th & 11th August 2017
  • VENUE : College Auditorium

Department organized its second International Conference on Contemporary practices in Commerce, Business and Management . We received 5 International papers , 98 National & State level contributions. The main aim of the conference was to develop Research & Research related activities in the present day Scenario in the areas of Commerce, Business and Management

DEPARTMENT ACTIVITES

  • Dr.Thiyagarajan, Associate Professor, Department of Commerce, Pachaiyappa’s College for men was the resource person. The contents of the workshop were elements of measurement, data preparation, data cleaning, data transformation and data analysis. Descriptive statistics, testing of hypothesis, ANOVA, t-test, paired t-test, correlation and regression, factor analysis, cluster analysis and AMOS was discussed in detail.
  • Students have been encouraged to participate in the various intercollegiate competitions to exhibit their skills and talents. The students have actively participated in intercollegiate competition organized by various colleges and won prizes.
  • The department conducts a talent show/Role playing/Debate/Seminar which gives a platform for the students to express academic and non academic skills. The department conducts an ED Bazaar every year with the motive to spread awareness on self employment. The Citizen Consumer Club was started during the year 2012-13 and actively participating in various events to provide consumer awareness
  • EVENT NAME : GST Workshop Programme
  • DEPARTMENT NAME : PG & Research Department of Commerce
  • DATE(DD/MM/YYYY) : 3.7.18 to 6.7.18
  • NAME OF THE CHIEF GUEST & DESIGNATION : Mr. Giridharan, faculty of CA, Mr. Rajeev, faculty of CA, Mrs. Shalini, faculty of CA, Mrs.Sripriya, faculty of CA.
  • VENUE : College AuditoriumVENUE : College Auditorium

GST Workshop Programme organized by PG & Research Department of Comerce about GST. Our resource persons motivated the students about GST Law, different from other Laws, how to maintain accounts & records and 3 parts of Ledgers, why it is necessary ? and motivate online information database.

ENTREPRENEURIAL DEVELOPMENT PROGRAMME

The department conducts a talent show/Role playing/Debate/Seminar which gives a platform for the students to express academic and non academic skills. The department conducts an ED Bazaar every year with the motive to spread awareness on self employment.

The guest lecture on the topic “Guidance of effective writing of thesis” was conducted for the research students in the year 2014 by Dr.K.R.Sowmya, Professor, Department of Management Studies,Rajalakshmi Engineering college.

Lab Technician

Name: Ms.Sandhya Devi

Qualification: B.Sc., DMLT

Designation: Assistant Professor & Head

Area of Interest: Microbiology

Paper Presentations

ACADEMIC YEAR: 2007 - 2012

A.R. SUDHAMANI

16th March2007 - State Level Seminar - “Mutual Funds” -SIVET College, Gowriwakkam, Chennai.

9th April 2010 - National Level Seminar - SWOT of Women Entrepreneurship - Kumararani Meena Muthiah College of Arts and Science (co-ed) - 978-81-8209-219-08.

23rd September 2011 - National Level Seminar - “Role of Kisan Credit Card in Agriculture” - Dr. N.G.P. Arts and Science College, Coimbatore.

2nd and 3rd March 2012 - National Level Seminar - “Challenges and Opportunities of Retail Banking in India” - Bhaktavatsalam Memorial College for Women, Chennai, - No - 978-93-81430-43-2.

14th and 15th March 2012 - International Conference - “A Study on E-Banking Services rendered by a Banking Industry” - Quaid-E-Millath Governement College for Women, Chennai - No- 978-93-81195-17-8.

12th and 13th December 2012 - National - Online Advertising Issues and Challenges” National Level Seminar - D G Vaishnav College, Chennai - ISBN No – 978-81-925376-0-3.

30th and 31st March 2007 - National - Role of Foreign Direct Investment - Nallamuthu Gounder Mahalingam College, Pollachi.

ACADEMIC YEAR: 2013-2016

Dr.K R. DHANALAKSHMI

3.3.2016 - international - Impact of emotional intelligence of trainers on their training outcome a study of special reference to trainers in Chennai - Bhaktavatsalam Memorial College - ISBN:978-93-81992-44-9.

2016 - International - RELATIONSHIP BETWEEN DEMOGRAPHIC PROFILE AND GREEN PURCHASING BEHAVIOUR OF CONSUMERS - Bhaktavatsalam Memorial College.

2016 - International - HR BENCHMARKING- A PARADIGM SHIFT IN HR FOR SUSTAINABLE GROWTH - UNIVERSITY OF MADRAS.

2015 - International - A STUDY ON THE REQUISITES AND RESULTS OF TRAINING OF RETAIL WORKFORCE - UNIVERSITY OF MADRAS

2015 - International - A STUDY ON EMPLOYEE PERCEPTION ON THE ROLE OF INNOVATIVE TRAINING IN SUSTAINABILITY - PERIYAR MANIAMMAI UNIVERSITY

2014 - International - BUSINESS INTELLIGENCE AND INOVATION FOR EMERGING MARKETS - CHELLAMMAL WOMEN’S COLLEGE

2013 - NATIONAL CONFERENCE - TRAINING AND HR IN ORGANISATION - NEHRU INSTITUTE OF MANAGEMENT STUDIES

ACADEMIC YEAR: 2013 - 2016

K.INDUMATHI

2nd and 3rd March 2012 - National Conference - Challenges in Business Practices, paper presented in Knowledge Management” - Bhaktavatsalam Memorial college for women , Korattur

3.3.2016 - international - IMPACT OF JOB SATISFACTION IN INFORMATION TECHNOLOGY EMPLOYES - Bhaktavatsalam Memorial College - ISBN:978-93-81992-44-9.

R.PREMA

2nd and 3rd March 2012 - National Conference - Consumer Behaviour towards Multi Level Marketing Products - Bhaktavatsalam Memorial college for women , Korattur - 978-93-81430-42-2.

N.YUVANESWARI

3.3.2016 - international - AN EMPERICAL STUDY ON INFLUENCE OF MOBILE MARKETING IN THE CURRENT SCENARIO - Bhaktavatsalam Memorial College - ISBN:978-93-81992-44-9.

S.LOGANAYAGI

3.3.2016 - international - MANAGING THE WORKING CAPITAL IN BANKING SECTOR : A CASE STUDY OF PUBLIC AND PRIVATE SECTOR BANKS IN INDIA - Bhaktavatsalam Memorial College - ISBN:978-93-81992-44-9.

State level seminar - ”CSR of Human Resource with respect to Retention Management - Shri Krishnaswamy college,Chennai.

2nd and 3rd March 2012 - National Conference - “Evaluation of an employee Morale in Human Resource Management”- Bhaktavatsalam Memorial college for women , Korattur - 978-93-81430-42-2.

Sreedevi.p

3.3.2016 - international - A STUDY WITH REFERENCE TO THE FACTORS INFLUENCING STRESS AMONG BPO EMPLOYES - Bhaktavatsalam Memorial College - ISBN:978-93-81992-44-9.

E.CHARUMATHY

3.3.2016 - international - CELEBRITY ENDORSEMENT –UNDERSTANDING THE VALUE OF CELEBRITY ENDORSEMENT FOR A BRAND - Bhaktavatsalam Memorial College - ISBN:978-93-81992-44-9.

2nd & 3rd March, 2013 - National - Effectiveness of Advertising among Consumption of FMGC through an Audio – Visual Media - Bhaktavatsalam Memorial college for women , Korattur - ISBN NO. :978-93-81430-42-2.

Dr. C.LAVANYA

2nd & 3rd March, 2013 - National - A Study of Demand and Status of Health Care related to communicable diseases - Bhaktavatsalam Memorial college for women , Korattur - ISBN NO. :978-93-81430-42-2.

3.3.2016 - international - PERFORMANCE APPRAISAL OF EMPLOYES WORKING IN IT SECTOR - Bhaktavatsalam Memorial College - ISBN:978-93-81992-44-9.

H.PUSHPALATHA

3.3.2016 - international - NEW SHAPE OF GLOBAL FINANCIAL MARKETS - Bhaktavatsalam Memorial College - ISBN:978-93-81992-44-9.

P.BHUVANESWARI

3.3.2016 - international - FINANCIAL CRISES:CAUSES, IMPACT AND SOLUTIONS - Bhaktavatsalam Memorial College - ISBN:978-93-81992-44-9.

MYTHILI.D

3.3.2016 - international - MOBILE MARKETING”ATTITUDE AND PERCEPTION OF MOBILE MARKETING AMONG YOUNG STERS - Bhaktavatsalam Memorial College - ISBN:978-93-81992-44-9.

EASWARI G.P

23rd September 2011 - National Seminar - Role of Banking Sector in Rural Economic Development - Dr. N.G.P. Arts and Science College, Coimbatore.

2nd & 3rd March, 2013 - National Conference - Emerging trends in E-CRM - Bhaktavatsalam Memorial college for women , Korattur - ISBN NO. :978-93-81430-42-2.

ACADEMIC YEAR: 2005 - 2012

S.MEENA

March 16th and 17th 2010 - International Conference - Basel Norms” UGC sponsored - Department of Commerce University of Madras - ISBN:978-81-8209-267-9.

2nd and 3rd March 2012 - National Conference - “Impact of Visual Merchandising on the Consumer Decision Making Process” - Bhaktavatsalam Memorial College for Women, Chennai - 978-93-81430-43-2.

9th April 2010 - “Empowerment of Women through Entrepreneurship- An Indian Perspective” - Kumararani Meena Muthiah College of Arts and Science - 978-81-8209-219-08.

20th and 21st March 2010 - “Exploring Contemporary Business Basics – Business and Eco Systems” - Annamalai University.

30th and 31st March 2007 - “Role of Private Sector Insurers” – Nallamuthu Gounder Mahalingam College, Pollachi.

31st March 2007 - “Risk Management in Banks – Basel II Norms Issues and Challenges”– University of Madras.

9th December 2005 - “Challenges of Rural Financial Services” – University of Madras.

ACADEMIC YEAR: 2002 - 2012

G.SUMATHI

16th March2007 - State Level Seminar - “Mutual Funds - SIVET College, Gowriwkkam.

6th September, 2002 - Seminar - “Relevance of Liberal Values” - M.O.P. Vaishnav College, Chennai.

19th February,2009 - National seminar - “Housing needs and the Role of Financial Institutions” - Govt. Arts College (Men), Nandanam, Chennai.

27th March 2010 - Inter-National Seminar – “Customer Retention and Customer Loyalty in Retail Marketing” - PRIST University - 978-81-909575-2-6.

National Seminar - “Micro-financing- Exploitation of Indian MSMEs by MNC” – Govt. Arts College for Men Nandanam.

8th October, 2009 - National Seminar – “Customer Employee Relationship Management” – Dr. MGR Janaki College of Arts and Science College for Women.

5-6 February, 2010 - Inter-National Seminar – “CSR Turning Profit into Social Benefits” - Women’s Christian College, Chennai - no: 978-93-80043-76-0.

28-29 January,2010 - National conference – “Impact of Economic Slowdown on Indian Trade” - Arul Anandar College Karumathur, Madurai - no: 978-81-906042-2-2.

29th January, 2010 - National conference – “Training Programmes and Women Entrepreneur” - Fatima College, Madurai.

20th August,2009 - International Conference – “Rebooting Strategies for Global Recession in Retail Marketing” - Tirupur Kumaran College for Women, Tirupur.

2nd and 3rd March, 2012 - National Conference – “A Study on Customer Satisfaction in the Retail Outlets of Malls in Chennai City” - Bhaktavatsalam Memorial College for Women, Chennai- no: 978-93-81430-42-2.

28th and 29th December,2009 - International Conference – “ Impact of Global Meltdown in Retail Marketing” - Annamalai University, Chidambaram - No: 978-81-83712-6-20.

ACADEMIC YEAR: 2012- 2016 (SHIFT-II)

S.VISALAKSHI

3.3.2016 - international - IMPACT OF TRUST BUILDING IN RESOLVING PROBLEM OF TEAM BUILDING - Bhaktavatsalam Memorial College - ISBN:978-93-81992-44-9.

2.03.2012 - National - Motivation and leadership - Bhaktavatsalam Memorial College - ISBN:978-93-81430-42-2.

V. RENUKA

2.03.2012 - National - Women entrepreneurship problem and prospects in India - Bhaktavatsalam Memorial College - ISBN:978-93-81430-42-2.

P. SREEDEVI

2.03.2012 - National - Business Risk & challenges in HRD - Bhaktavatsalam Memorial College - ISBN:978-93-81430-42-2 .

N. YUVANESHWARI

2.03.2012 - National - Retail Banking - Bhaktavatsalam Memorial College - ISBN:978-93-81430-42-2.

G. HEMAMALINI

21.09.2007 - International - Enterprise Resource Planning (ERP) - Sri Sai Ram Institute of Management Studies.

13.09.2007 - National - Emotional Intelligence (EI) - Dr M G R Janaki college of Arts and Science for Women.

21.02.2008 - National - Recent Trends in Co-operative Sector - Government Arts College (Men) Nandanam, Chennai - 35.

25.01.2012 - National - Internet Marketing Strategies - Guru Nanak College - ISBN:978-81-90792-48-6.

2.03.2012 - National - Risk Management - Bhaktavatsalam Memorial College - ISBN:978-93-81430-42-2.

Dr..M.O.RAJALAKSHMI

3.3.2016 - international - ROLE OF HUMAN RESOUSE IN JOB INVOLMENT WITH STRESS AND STATE AMXOETU - Bhaktavatsalam Memorial College - ISBN:978-93-81992-44-9.

2.03.2012 - National -Why women enter into entrepreneurship An explanatory model - Bhaktavatsalam Memorial College - ISBN:978-93-81430-42-2.

N.KOUSALYA

3.3.2016 - international - A STUDY ON ATTENTION AMONG WOMEN EMPLOYEES IN IT INDUSTRY - Bhaktavatsalam Memorial College - ISBN:978-93-81992-44-9.

ANUSREE RAVINDRAN

3.3.2016 - international - ROLE OF KNOWLEDGEMENT IN INDUSTRIAL SECTOR - Bhaktavatsalam Memorial College - ISBN:978.

PARVATHA.M

3.3.2016 - international - IMPORTANCE OF AIDED AND UNAIDED BRAND AWARENESS ON CONSUMERS BUYING DECISION-MAKING PROCESS - Bhaktavatsalam Memorial College - ISBN:978.

LIBIA.P

3.3.2016 - international - WORKING CAPITAL MANAGEMENT - Bhaktavatsalam Memorial College - ISBN:978.

28-AUG-2015 - National - STRESS MANAGEMENT - Bhaktavatsalam Memorial College - ISSN.

30.-SEP-2016 - National - KNOWLEDGE MANAGEMENT AND ITS UTILISATION ON ORGANISATION PERFORMANCE - ISSN.

ACADEMIC YEAR: 1998 - 2013

Dr K.R DHANALAKSHMI

13.03.1999 - National - Emerging trends in Indian Capital Market - Gobi Arts & Science College.

16.03.2001 - National - HRD in Banking - D G Vaishnav College.

06.09.2002 - National - Role of Indian Women in Rural Marketing - GKongu Arts & Science College, Erode.

25.02.2003 - National – A catalyst for developing entrepreneurship among self help groups - MOP Vaishnav College.

31.03.2006 - National - Knowledge Economy and India – Trade and Business - DRBCCC Hindu College.

19.9.2007 - National – Branding the HRD practices vis-à-vis value creation of business – Vivekananda College of Arts and Science for women, Tiruchengode .

09.01.2008 - National – Growth of Entrepreneurship in India - Asan Memorial College of Arts and Science.

25.01.2012 - National – The present scenario of Globalization - Guru Nanak College - ISBN:978-81-90792-48-6.

24.02.2012 - National – CSR in Automobile Industry - Shri Krishnaswamy College for Women -ISBN:978-93-81195-11-6.

2.03.2012 - National – Women Entrepreneurship - Bhaktavatsalam Memorial College - ISBN:978-93-81430-42-2.

27.07.2012 - National – Training and Development in an organization - Annamalai University - ISBN:978-93-82338-12-3.

17.09.2012 - National – Challenges of green marketing - PKR Arts college for women.

27.09.2012 - National – Women empowerment - Asan Memorial College of Arts and Science - ISBN:978-81-925286-0-1.

Publications

ACADEMIC YEAR: 2012 -1013

Shift I

S.NO. Author Month & Year of Publication Title Name of the publication ISSN
1. Dr K R Dhanalakshmi October 2012 Personality enrichment Margam publication -
2. K.Indhumathi 2nd feburary 2013 “Relationship between job satisfaction and organizational Development in IT Setctor” Indian Journal of Applied Research ISSN 2249-555
3. A.R. Sudhamani September 2012 A Comparative Study on Customer Satisfaction in Public Sector and Private Sector banks in Chennai City Banking and Finance Journal ISSN No – 0971-4498
4. A.R. Sudhamani January 2013 Consumer Perception on Service Quality in Banking Sector Global Research Analysis Journal ISSN No – 2277-8160 Impact Factor: 0.2714
5. S. Meena Vol. II Issue 1, July 2012, “Green Consumerism in India and Sustainable Consumption” International Journal of Consumerism Issn No. 2250-1010

Shift II

S.NO. Author Month & Year of Publication Title Name of the publication ISSN
1. P.Libia March 2013 Risk Management in Bank International Indo Global Journal of Commerce and Economics ISSN-2393-9796
2. P.Libia July 2016 Factors Influencing LEadership Quality of Employess in Corporate Hospital in Chennai International Journal of Multi Disciplinary Research Review ISSN 2395-1885 ISSN 2395- 1877
3. Dr K R Dhanalakshmi October 2012 Personality enrichment Margam publication -

Academic Achievements

Academic proficiency prizes are awarded to students who top the subject papers, in each semester. Over all topper prize is bagged by the student who has the highest percentage in the department, during her period of study.

Shift -I

Name of the candidate: M. Yuvajothi

Batch: 2007-2010

Name of the candidate: D. Mythili

Batch: 2008- 2011

Name of the candidate: B. Swetha

Batch: 2009- 2012

Name of the candidate: R.Mahasree

Batch: 2013-2016

Name of the candidate: M.Savithasree

Batch: 2014-2017

Name of the candidate: C.kavitha

Batch: 2015-2018

Shift -II

Name of the candidate: P.Susila

Batch: 2008- 2011

Name of the candidate: S. Amudha

Batch: 2009- 2012

Name of the candidate: E.Sukanthi

Batch: 2013-2016

Name of the candidate: S.Indhumathi

Batch: 2014-2017

Name of the candidate: S.Soundarya

Batch: 2015-2018

Name of the candidate: G.S.Nivedhitha

Batch: 2016-2019

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